Though it may seem at odds with the online world, for many marketers, a good book is still the best source of guidance and practical advice on the latest in digital marketing.
So to get our hands on some of the most informative and valuable books on digital marketing, we reached out to marketers from around the world and asked them what the best marketing books from the past year are.
Their responses feature books on everything from SEO to growth hacking. So, in no particular order, here is our list of the past year’s top ten digital marketing books chosen for marketers, by marketers.
The top digital marketing books
Undoubtedly, the best marketing book I read this year was “Killing Marketing”. As marketers, we often define success as generating web traffic, leads, and customers. But under those success metrics, marketing departments almost universally end up operating at a loss for their respective organizations.
But it doesn’t have to be that way. In this book, Pulizzi and Rose do a masterful job of showing marketers an alternative world in which marketing departments accomplish traditional goals AND turn a profit. Filled with actionable insights and real-world examples, this book left me feeling empowered and motivated. It will do the same for anyone who reads it.
– Stephen App, Senior Marketing Manager ateCity Interactive
There are so many SEO books and blogs for you to read, but a majority of them are not very useful and tend to include the same old regurgitated crap. But this book is one of the best SEO books that you can buy. It’s covers everything from the basics of a website structure to tips for making useful content. In particular parts of the book, it even talks about historic trends to help you better understand the algorithms.
–瑞恩·斯科森, Freelance SEO and PPC consultant
– Nick Sawinyh, Product Growth Manager atSeomator
SEO 2017 is on my short list when recommending digital marketing books to newcomers in the field. It’s a fairly comprehensive guide while serving up technical information in an easy to digest format – a nice balance. The book was updated in November 2017 for the latest changes and how to take advantage of them, keeping this book relevant for the start of 2018.
-Justin Shaw, Founder & Managing Director at一个和零
This book goes over each tried, tested and true marketing channel that any marketer should test out for their business. It gives real results and pitfalls from the field and how to approach each one. This is a great way to approach a new business or product for the first time.
– Kean Graham, CEO atMonetizeMore
- Richard Howe，网页设计师Colour Rich
Digital marketing is ever-evolving. Sure, the foundations remain the same, but what helps you stand out from the crowded ecosystem is new technology,= and updated algorithms, which means you have to constantly do your research, constantly learn and adapt. What I love most about Mark Schaefer’s ‘KNOWN: Building and Unleashing Your Personal Brand in the Digital Age’ isn’t how it’s laid out in a step-by-step plan or how it includes real-life case studies and inspiring stories to prove his point, it’s in the complimentingworkbook这让你从书中学到的洞察力进入行动。
– Lauren Gilmore, Owner of公关和散文
–Sid Bharath, SAAS marketing consultant and entrepreneur atAfffluent
- Adam Watson，营销总监www.hollywoodmirrors.co.uk
– Derric Haynie, CEO atVulpine Interactive
This Article is About:
- Best books for marketers
- Digital marketing books