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The Best Digital Marketing Books, According to Marketers

数字营销书籍

数字营销是不断变化的。正在持续创建新工具,搜索引擎算法经常变化,新的社交媒体平台一直在线即将上网。这使得数字营销成为一个令人兴奋和创新的行业,而是这一挑战的挑战是,这可能很难跟上所有最新的营销趋势和知识。

Though it may seem at odds with the online world, for many marketers, a good book is still the best source of guidance and practical advice on the latest in digital marketing.

So to get our hands on some of the most informative and valuable books on digital marketing, we reached out to marketers from around the world and asked them what the best marketing books from the past year are.

Their responses feature books on everything from SEO to growth hacking. So, in no particular order, here is our list of the past year’s top ten digital marketing books chosen for marketers, by marketers.

The top digital marketing books

杀害营销 - 由Joe Pulizzi和Robert Rose

数字营销book

Undoubtedly, the best marketing book I read this year was “Killing Marketing”. As marketers, we often define success as generating web traffic, leads, and customers. But under those success metrics, marketing departments almost universally end up operating at a loss for their respective organizations.

But it doesn’t have to be that way. In this book, Pulizzi and Rose do a masterful job of showing marketers an alternative world in which marketing departments accomplish traditional goals AND turn a profit. Filled with actionable insights and real-world examples, this book left me feeling empowered and motivated. It will do the same for anyone who reads it.
– Stephen App, Senior Marketing Manager ateCity Interactive

SEO的艺术 - By Eric Enge

数字营销book

There are so many SEO books and blogs for you to read, but a majority of them are not very useful and tend to include the same old regurgitated crap. But this book is one of the best SEO books that you can buy. It’s covers everything from the basics of a website structure to tips for making useful content. In particular parts of the book, it even talks about historic trends to help you better understand the algorithms.
瑞恩·斯科森, Freelance SEO and PPC consultant

Content Chemistry – By Andy Crestodina

数字营销book

我最近读过这本书,觉得今年是数字营销的必备读书。这本书是由Andy Crestodina撰写的,他是芝加哥屡获殊荣的网页设计公司的主人,创始人和主任。他也被别名在国际会议上发言。吸引我的书是它的事实是它究竟解释了出色的出版内容是什么。你向世界展示了什么可以制造或打破你。
– Nick Sawinyh, Product Growth Manager atSeomator

The Ask Method – By Ryan Levesque

数字营销book

询问方法是一个思想挑衅读取的主要原因。首先,它提供了一种独特的方式,即立即增加您的网站转换和销售。其次,它可以指导您在营销和产品开发方面的思考,以便您正好提供目标市场实际上不同的不同部分。
Ben Geoghegan, Marketing Manager atBrightest Minds

SEO 2017 – By Adam Clarke

数字营销book

SEO 2017 is on my short list when recommending digital marketing books to newcomers in the field. It’s a fairly comprehensive guide while serving up technical information in an easy to digest format – a nice balance. The book was updated in November 2017 for the latest changes and how to take advantage of them, keeping this book relevant for the start of 2018.
-Justin Shaw, Founder & Managing Director at一个和零

牵引 - 由Gino Wickman

数字营销book

This book goes over each tried, tested and true marketing channel that any marketer should test out for their business. It gives real results and pitfalls from the field and how to approach each one. This is a great way to approach a new business or product for the first time.
– Kean Graham, CEO atMonetizeMore

到达Aha - Andy Cunningham

数字营销book

Andy Cunningham是苹果巨大成功背后的催化剂。在这本非常好的书中,安迪解释了她在品牌之前定位的概念。它涵盖了如何识别您自己的公司的DNA以及如何在市场内定位您的业务。
- Richard Howe,网页设计师Colour Rich

KNOWN – By Mark W. Schaefer

数字营销book

Digital marketing is ever-evolving. Sure, the foundations remain the same, but what helps you stand out from the crowded ecosystem is new technology,= and updated algorithms, which means you have to constantly do your research, constantly learn and adapt. What I love most about Mark Schaefer’s ‘KNOWN: Building and Unleashing Your Personal Brand in the Digital Age’ isn’t how it’s laid out in a step-by-step plan or how it includes real-life case studies and inspiring stories to prove his point, it’s in the complimentingworkbook这让你从书中学到的洞察力进入行动。
– Lauren Gilmore, Owner of公关和散文

黑客增长 - 由肖恩埃利斯和摩根布朗

数字营销book

我是各种软件公司和作为增长营销人员的增长营销顾问,我部分地将肖恩埃利斯和摩根布朗“攻击增长”。虽然增长黑客是一个经常被误用的短语,但这本书真的很深深地潜入成长,以及如何以一致的方式创造成长,使用来自一些最快的初创性的案例研究。这本书没有绒毛,解释了使用的确切流程和策略。这是任何生长营销人员的必须阅读。
Sid Bharath, SAAS marketing consultant and entrepreneur atAfffluent

Ultimate Guide to Google AdWords – By Perry Marshall, Mike Rhodes and Bryan Todd

数字营销book

2017年最佳数字营销书对我来说是“Google Adwords的终极指南”。这本书已经改变了我的心态,我的生意和我的生活。它不仅仅是关于学习的adwords,它是关于学习如何通过能够转换更多的流量并购买更多的地区来统治你的利基。

佩里是世界上第一个AdWords Guru,他告诉你他对本书中的AdWords了解的一切。它不是一个干燥的教科书,它非常乐于参与,并使他们的喜悦和科学的复杂艺术和科学。我总是把这本书送走。
- Adam Watson,营销总监www.hollywoodmirrors.co.uk

他们问你回答 - 马库斯谢里丹

数字营销book

我已经放弃了这本书的20篇副本。这完全是如何创建实际移动针对您的业务的内容。
– Derric Haynie, CEO atVulpine Interactive

希望有些书推荐将激励到书店或Kindle商店的旅行。您是否在过去一年中有一个关于数字营销的最喜欢的书?让我们知道它在下面的评论中。

进一步阅读:

This Article is About:

  • 最佳营销书籍
  • Best books for marketers
  • Digital marketing books
  • 数字营销资源

Photo in main image by克里斯·劳顿viaUnsplash
Book images viaAmazon.com.

Louisa works on putting together creative and useful content for Rebrandly customers to read. Though she spends a lot of time reading and writing online, she still loves to buy the Sunday papers.
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